"Dating UP" defines their target category of women who want men with resources as a co-priority. My writing would have been clearer if I had just said: While it's origins are in social science, the word now has a lot of baggage around it. Here's examples of corporate rebranding done right - I think "Dating UP" fits in the smart category. Here's an article on some other corporate branding failures. I am looking at this from the perspective of how good or bad a Trademark/Name this is, if I were in SA's position. What we view as "Experience SD's" are probably, from SA's view, more of a mainstream expansion category for them.ĮDIT: At the suggestion of u/Alphachadbeard (see below,) I'm ammending to this. This makes it harder to communicate on SA - the rate of banning is probably going to go up a notch. Have no basis to say this, but I'm sure they are exploring it. It's also possible that Seeking is developing a sub-brand, As they say, disrupt your own business before they do it to you. The subscription fee that is a multiple of vanilla sites is an obstacle for guys who are not successful on Seeking - this fee remains in the rebranding.
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We see it here on SLF everyday that being seen on SA has some social and professional risks, or perceived to be.Īlso Seeking is banned in Malaysia, and this has the threat of spreading. However, the rebranding is not a bad business move.Even now, I cringe at the "sugar baby" and "sugar daddy" terminology.Īnd, as I've written in other comments, SA's competitors have hijacked that term and applied to to compensated sex. He's so socially inept that he thinks his customers are unsophisticated. Yuck that Brandon tied this rebrand to his marriage. Unicorn: Rare or hard to find sugar partner No trolling, disturbing the peace, or being an ass.No bullying, threatening, harassing other posters.No Escorts/Johns although past personal experiences in escorting are fine we will not allow promotion of this lifestyle or pricing discussion.screenshots of usernames, photos, or locations). Do not post other's identifying information (ex.Picture only reviews are not allowed (unless it's a follow up to a previous review) and will be removed. no picture only reviews or posts- Include profile links and/or text when asking for help.No online arrangement posts of any kind.No dollar amounts that are in reference to allowance/PPM are allowed. No spamming- No low effort posts, No advertising of other subs, websites, groups.Posts/comments looking for arrangements are not allowed and will result in an automatic ban. No redundant post- Read the wiki and/or use the search feature before posting.The Allowance Master Thread shows allowance averages by region.The glossary defines terms like M&G, POT, and PPM.The wiki has lots of good background about sugar relationships.Yes, It's A Scam and This is How It Works.You must be over the age of 18 to participate. The goal is to offer a place for those thinking of or are pursuing this path can talk about all aspects in an open setting. This sub is aimed at people either (1) in a real life sugar relationship or (2) thinking about one.
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